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Mass Networking

September 16, 2016

Depending on the industry you in work in, you may have the opportunity to be an exhibitor at a trade show.  Trade shows offer a chance for "mass networking".  Perhaps your aim in attending is to make sales, drive traffic to your place of business, develop a database, or raise awareness about your product or service.  Whatever your goal, you have one chance to make a first impression on each attendee at the show.

 

Whether the show is very quiet or intensely busy, each attendee is likely to stop only once at your booth.  Sometimes a hook (giveaway, chance to win, etc) is required to facilitate that stop.  No matter what draws people to your table, just like a networking event, you need to be engaging, capture their attention for a memorable moment, and let them move on. 

Depending on the industry you in work in, you may have the opportunity to be an exhibitor at a trade show.  Trade shows offer a chance for "mass networking".  Perhaps your aim in attending is to make sales, drive traffic to your place of business, develop a database, or raise awareness about your product or service.  Whatever your goal, you have one chance to make a first impression on each attendee at the show.

 

Whether the show is very quiet or intensely busy, each attendee is likely to stop only once at your booth.  Sometimes a hook (giveaway, chance to win, etc) is required to facilitate that stop.  No matter what draws people to your table, just like a networking event, you need to be engaging, capture their attention for a memorable moment, and let them move on. 

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