We often hear that our clients want to learn more about marketing. For a fairly small word, marketing is actually a huge word...or a huge concept...and a huge undertaking! Marketing is not just promotion. It is everything that a potential customer hears, sees, or experiences in and about your business. We see signs or billboards, hear radio or TV ads, read articles that talk about businesses and their products or services, hear our friends talk about good or bad customer service experiences they’ve had, follow people or businesses on social media platforms such as Facebook, Twitter, SnapChat, etc. We receive emails and newsletters from companies, get special offers or discount coupons by mail, or see two-for-one sales at certain stores at certain times of year. All of these things are part of the marketing of a business. How will your business position itself? How will you stand out from your competitors, and who will you try to reach with your limited time and money?